Cingular Wireless last week launched a TV and print campaign from Omnicom’s BBDO in New York and Atlanta that touts its merger with AT&T Wireless. The ads emphasize the wider array of services now available through the combined company, an agency rep said. The first spot “fuses” together star baseball hurlers Randy Johnson and Roger Clemens into one larger, more powerful pitcher to illustrate the benefits and expanded power of the combined entity. Spots close with AT&T’s familiar blue-globe icon morphing into the top dot of Cingular’s orange “jack” symbol. The new tagline is, “Raising the bar.” Last year, Cingular spent $800 million on ads, and AT&T Wireless spent $625 million, per TNS Media Intelligence/CMR.
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