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Cingular Wireless has narrowed its review to four shops in its search for an agency to handle its estimated $20 million Hispanic advertising account.
Sources last week said Bromley Communications of San Antonio, Dieste & Partners in Dallas, The IAC Group of Miami and The Vidal Partnership in New York are the four contenders.
All four agencies confirmed their participation and referred further phone calls to the client.
Cingular, formed by the merged wireless divisions of SBC Communications in San Antonio and BellSouth in Atlanta, is based in Atlanta.
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