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NEW YORK Making a bigger play for the prepaid market, Cingular Wireless will re-introduce GoPhone, a legacy product from AT&T Wireless, with a new TV and print campaign this week.
New ads, via Omnicom Group’s BBDO in New York and Atlanta, break during Fox’s American Idol. The work will outline the two GoPhone choices: Pay as You Go or Pick Your Plan. The latter offers services starting at $29.99 a month.
AT&T Wireless launched GoPhone in 2003, but at the time, the program only worked with one phone.
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