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ATLANTA Cingular Wireless is taking a second stab at movie product placement via a partnership with Columbia Pictures’ summer sequel, Charlie’s Angels: Full Throttle, released today.
Ads from BBDO in Atlanta, accompanied by print, in-store and direct mail efforts, launch today as well. An Internet component developed by the Atlanta-based client, Sony Ericsson and Sony Pictures Entertainment rolls out June 30.
“Charlie’s Angels: Full Throttle brings to life the potential of wireless data services,” said Eric Burger, director of partnership marketing for Cingular Wireless.
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