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Cinema chain AMC Entertainment has selected Omnicom Group’s Signal to Noise and sister shop Rapp to handle digital chores and direct marketing duties, respectively, after separate reviews, the company has confirmed.
AMC Entertainment said it spends about $9 million annually on ads.
The assignments were previously handled on a project basis without AOR assignments, according to a client representative. Contenders could not be immediately determined.
Stephen Colanero, executive vice president and chief marketing officer of AMC, said the agencies “represent innovative thinking and expertise, especially given the constant change in consumer behavior with the adoption of digital technology.”
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