Cincy Shop Blows Its Own Horn

HSR Backs Itself With $6 Mil. Campaign Aimed At Executives
CHICAGO–HSR Business to Business is heeding advice it gives its clients by launching a national branding campaign on its own behalf in mainstream business magazines.
“One of the raps against agencies is that they seldom do for themselves what they counsel their clients to do,” said Tom Rentschler, creative director of HSR Marketing Communications Inc., a subsidiary of HSR B2B. “We’re really quite serious in our commitment of our resources to this effort.”
A $6 million campaign, breaking today in Forbes, positions the Cincinnati agency as a provider of “end-to-end solutions.”