Cinco' s 'Listener' Hears About Cricket

DALLAS Cinco’s first Spanish-language television spot for Cricket Communications promotes the wireless phone service as one of life’s simple and affordable pleasures.

The Hispanic agency in Irving, Texas, has been handling strategic and creative duties for the San Diego-based client since last March, according to Cinco’s vice president and managing director, Amber Gracia. Cartel Creativo in San Antonio previously handled work for Cricket. Butler, Shine & Stern in Sausalito, Calif., is responsible for media.

The 30-second spot, “The Listener,” opens with a man in a business suit walking down the street with his cell phone pressed to his ear.