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The Coalition for Innovative Media Measurement said Monday (Nov. 2) it would meet with five of the research firms currently providing set-top box data as a first step towards figuring out how the data could be used to measure TV audiences. The five companies asked to participate in the proprietary meetings are Nielsen, Rentrak, TiVo, TRA and TNS Media Research.
Formed in September, CIMM’s 15 members are seeking alternatives to traditional TV measurement by pooling funds and soliciting new research.
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