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LOS ANGELES Toyota Financial Services confirmed that it has officially signed new agency Traffic to handle the Toyota credit card project, launching in October. “They will play a key role over the next 12 to 18 months,” said Mike Wells, client vp, product, marketing and brand. “Their first effort will be with dealer brand activation.”
Wells said most of the effort would be run through the dealer channel. Toyota has already issued a Lexus Pursuits Visa but that card differs in that it doesn’t have the instant credit for sales and service feature.
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