Cimarron, LRW Pose the Question, 'So What?'

LOS ANGELES The Cimarron Group has unveiled its first campaign for Lieberman Research Worldwide.

The print campaign shows striking images with the headline “So What?” In one ad, copy beneath a picture of the Statue of Liberty reads, “Competitors are challenging your brand. So what?” In another, copy accompanying a visual of a newborn baby getting its umbilical cord cut reads, “R&D has a great new product idea. So what?” The tagline: “Turning insight into impact.”