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LOS ANGELES CiCi’s Pizza is taking on value-based burger chains with a campaign that touts its $5 buffet as “the real value meal.”
Deutsch/LA created the national TV push, which begins airing this week. “Look, cowboy, what do I have to do to get this value meal into you?” a fast-talking burger-joint bag asks an intimidated individual, who mentions that the burger inside is cold. “Stone cold value!” shouts the bag, which is voiced by actor/comedian Kevin Pollak.
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