Ciavarra Design Prepares to Launch InSupport

Ciavarra Design has been hired by InSupport Technology Group for marketing chores.

The agency was selected following a review of undisclosed contenders. Ciavarra becomes the first agency for Boston’s InSupport, an IT services startup that offers technical-support functions to corporations based on fixed fees.

Ciavarra will develop a brand positioning as InSupport prepares to formally launch this summer.

Ciavarra is helping the client to devise a plan playing off the theme “Completely predictable.” The goal is to portray the client as a reliable, cost-effective and stress-free outsource alternative that can keep critical computer systems up and running under virtually any circumstances, said Paul Cia varra, president of the Boston-based shop.

Print, direct and collateral materials, as well as a Web site, are all in the mix, Ciavarra said.

Initial spending will probably be in the high six figures for an effort targeting mainly smaller and mid-size companies in the legal, accounting and financial...