Church's Selects BaylessCronin

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BaylessCronin has won crowing rights in the competition for the advertising account of Church’s Chicken.

The Atlanta agency outperformed finalists Publicis in Mid America and Levenson & Hill, both in Dallas, to notch the $15 million business

“We’re pleased to have BaylessCronin as our agency,” said Hala Moddelmog, Church’s president. “They nailed our strategy as the new value leader.”

The review got under way last August without creative incumbent Cliff Freeman and Partners in New York.

BaylessCronin clearly took the lead when the fast-food franchiser, a division of AFC Enterprises here, began assigning project work to Jerry Cronin, the shop’s executive creative director last summer.

BaylessCronin reworked a series of broadcast commercials originally created by Levenson & Hill, also a former incumbent on the account.









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