Church’s Chicken is reviewing creative duties on its advertising account, sources said.
Last week, a handful of shops made presentations to client executives at Church’s headquarters in Atlanta, according to a source. The contenders are believed to include incumbent The Cartel Group in San Antonio, as well as roster shops Fletcher Martin in Atlanta and Levenson & Hill in Dallas. Fletcher Martin handles media planning and buying duties for the Eastern region of the U.S. and Levenson & Hill handles media duties in the Western region.
Major media spending on the brand totaled $27 million last year, the same as in 2008, according to Nielsen. Those figures don’t include online spending, however.
The agencies either declined to comment or did not return calls, and the client could not immediately be reached.
Among the key decision-makers in the review is chief marketing officer Tony Lavely, who joined the chain in October. Before that, he was CMO of Ruth’s Chris Steak House in Heathrow, Fla. Earlier in his career, he held marketing roles at Domino’s Pizza, Burger King and Long John Silver’s.
Last year, Cartel launched a campaign featuring TV spots that mixed live-action customer testimonials with colorful graphics.
The tagline was, “You know what good is.”
Cartel landed its business in 2004 after a review and Fletcher joined the roster in 2008.
Church’s has some 1,650 restaurants that generate annual sales of about $1.2 billion.