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BOSTON Cramer-Krasselt has been hired by Churchill Downs to promote the Kentucky Derby and its companion event, the Kentucky Oaks, the agency said today. C-K’s New York office will handle the assignment.
This marks the first time the client has engaged a national marketing firm with a specific focus on the Derby and Oaks brands.
All told, Churchill Downs spends $3-4 million annually in measured media, per Nielsen Monitor-Plus, though much of C-K’s effort will consist of PR outreach to global media.
An agency rep said: “This is a fully integrated account.
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