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Only Dealer-Supported Campaigns Planned for Brand in the Fall
DETROIT–Chrysler Corp. is not scheduling any national advertising for its Plymouth brand cars and trucks this fall, and is planning instead to focus on its Chrysler and Jeep brands, a representative for the automaker confirmed last week.
The brand will continue to receive regional support with dealer advertising, said Carrie McElwee, Chrysler/Plymouth/Jeep public relations manager. She declined to say whether national advertising will resume later in the model year.
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