Chrysler, Stewart Union Includes ‘Road Trip’ Promo

The partnership be-tween Chrysler Group and Martha Stewart Omnimedia will revolve around “Road Trip” content in Stewart’s magazine and broadcast series.

The program will include Internet microsites, sweepstakes and tactical marketing, representatives for the two companies said. Arnell in New York is handling.

The print portion of the program launched in the May issue with a 12-page “Family Fun Road Trips” pullout and a “Watch, Click and Win Sweepstakes.”

Similar content will be featured on Stewart’s syndicated TV program, askMartha radio show and martha-stweart.com starting this month. There will also be nationwide invitation-only road trips for Chrysler vehicle owners, prospects and MSO customers.