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The three remaining agency groups pitching Chrysler’s $50 million multicultural account will get their briefs this week for final presentations in mid-June.
Chrysler executives cut one agency alliance from the contenders list last week, and also met with the Rev. Jesse Jackson, who earlier in the process expressed concerns about the review.
Jackson and the executives—James Schroer, evp of sales and marketing, and Jeff Bell, vp of marketing communications—engaged in what a Chrysler representative described as “good dialogue” about the multicultural efforts.
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