Chrysler Is Putting Its Digital Agency Under Review

SapientNitro has handled the business since 2010

Fiat Chrysler is reviewing its digital agency business, according to sources involved with the process.

For now it remains unclear if the automaker is using a consultant, which agencies could be considered for new partners or how long the search will take.

Both Fiat Chrysler and incumbent SapientNitro, which won the business in 2010 from Omnicom Group's Organic, declined to comment. SapientNitro, recently acquired by Publicis Groupe for $3.7 billion, handles digital duties for the Chrysler, Dodge, Jeep and RAM Trucks brands. The agency's other clients include Coca-Cola, Audi and Activision.

In 2013, the automaker spent nearly $118 million on media and almost $82 million in the first nine months of 2014, according to Kantar media.