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Chrysler Group is in the late stages of a search for an agency to handle the digital marketing behind the reintroduction of Fiat to the U.S. market, sources said.
The assignment is new and will supply more than $3 million in revenue to the winning agency, per sources.
Client executives have briefed three contenders and final presentations are slated for early next month. The pitches will take place at Chrysler in Auburn Hills, Mich.
Sources identified the finalists as WPP Group’s Studiocom in Atlanta, Publicis Groupe’s Publicis Modem in New York and MDC Partners’ 72andSunny in Los Angeles.
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