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LOS ANGELES Citing numerous complaints from consumers and dealers, Chrysler has withdrawn its sponsorship of the Lingerie Bowl, a pay-per-view event scheduled for halftime at Super Bowl XXXVIII.
The game between 14 models clad in lingerie was to have been sponsored by the client’s Dodge brand to promote cars and trucks bought primarily by men.
“Dodge brand’s sponsorship of the Lingerie Bowl has become a distraction,” George Murphy, DaimlerChrysler’s senior vice president, global marketing, said in a statement on Wednesday.
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