Chrysler Confirms New Agency

A Chrysler representative has confirmed the selection of Publicis Groupe’s Fallon in Minneapolis for brand advertising chores.

The rep would disclose no further details.

Fallon succeeds Omnicom Group’s BBDO on the assignment. The latter shop has already said it would shut its Detroit-area operations once its contract with the automaker ends on Jan. 26, 2010. That move throws into doubt the future of 485 staffers in Troy, Mich., Toronto and several field offices in Canada.

Fallon execs did not immediately return queries for comment.

Chrysler began reaching out to other shops shortly after emerging from bankruptcy earlier this year, hiring, for example, GlobalHue for the latest Jeep campaign.

Separately, Chrysler’s media chores are in review, with a decision expected soon. Omnicom’s PHD handles. That agency’s contract with the automaker also ends in January.

Chrysler’s ad spending is way down, totaling about $300 million through the first three-quarters of 2009 after hitting $840  million for all of last year and $1.8 billion in 2007.


Nielsen Business Media