Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
“I have my flak jacket on under my suit,” joked Arthur “Bud” Liebler, svp/global brand marketing for DaimlerChrysler, as he faced a hostile lunch crowd at last Friday’s Magazine Day. Though the annual gathering was a day to celebrate magazines, Liebler was perceived by publishers as more of a spoiler than a cheerleader.
Faced with a crushing third-quarter loss, the Chrysler Group is seeking to contain media costs by first taking aim at magazines. “I think we’ve been pretty damn strong partners to magazines through the years, and they to us,” said Liebler.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in