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DETROIT Chrysler did not buy into the national TV advertising platform on Fox on Super Bowl Sunday. But the carmaker said today it would still take advantage of the massive number of consumers who will watch the game Feb. 3 by launching its “New Day Celebration” campaign as part of Dealer Advertising Association local buys in 55 markets.
The effort, via BBDO, Detroit, is part of Chrysler’s strategy to plant its brand flag during four key events this month: Super Bowl XLII, Super Tuesday (Feb.
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