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Wordplay abounds in a new Hennessy ad, which urges Chinese consumers to buy Hennessy X.O cognac for holiday gifts.
The print ad, by Admerasia, New York, was slated to launch Dec. 4 and is the New York client’s first ad created specifically for Christmas that targets Chinese in the U.S., said shop account supervisor Rehana Dutta. The ad is a variant on a September execution focusing on the Chinese Moon Festival.
The red-hued effort shows a yellow ribbon shaped like a Hennessy bottle and plays on the abbreviation “X.O,”
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