Chris Clarke Is Coming for Your Business

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NEW YORK Nitro’s acquisition of AKA Advertising last week had more than a few observers wondering what Chris Clarke is up to. The enigmatic Nitro CEO is known for thinking big: He’s pried big brands away from the global roster shops of some of the world’s largest marketers, companies like Masterfoods, Unilever, Coca-Cola, ConAgra and Nike. So what’s the appeal of a tiny, little-known Manhattan shop dominated by Foot Locker?

Effectively, he is buying AKA’s scale, some 70 people for “their executional excellence and production,” Clarke told Adweek in an exclusive interview.

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