Chowder Opens in N.Y.

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Three former executives at The Lord Group have created Chowder, a shop that aims to compete in the space where advertising and entertainment meet.

The principals are Kim Ketchell, Tony Kobylinski and Jim Ritterhoff. At Lord, Ritterhoff, 39, and Kobylinski, 40, were co-creative directors, and Ketch ell, 42, was director of planning. The New York shop opens with two clients, the Cayman Islands and the Night Kitchen Radio Theater, and eight staffers. It plans to offer branding ideas in all forms, including programming, sponsorships, books, scripts, collateral and traditional ads.

The goal is to “proactively come up with ideas beyond what agencies are expected [to deliver],” said Ritterhoff.



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