Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Ever wonder why one employee gets to go on a business trip over another?
TBWA\Chiat\Day in New York profiles the “chosen” business traveler in a new three-spot TV campaign for Embassy Suites Hotels that associates the success of the executive with attributes of the hotel. The $4 million campaign, which broke on national cable networks this week, marks Embassy’s first national TV push in five years.
The dialogue-driven spots, directed by Jim Jenkins of Hungry Man in New York, feature humorous office exchanges explaining why one employee was selected for a particular assignment involving travel.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in