Choosing the Best Years in People's Lives

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It turns out youth isn’t wasted on the young—at least, not in the sense that they fail to enjoy being young. If anything, one might say oldness is wasted on the old. We draw these inferences from a survey conducted for Adweek by Alden & Associates Marketing Research of Hermosa Beach, Calif. Adults were asked to choose the age they think is generally the best time of people’s lives. Overall, 25.8 percent picked the 20s as the best phase of life, with the 30s (20.1

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