Choose-Your-Own

Choose-Your-Own Tylenol

Team Ouch, Tylenol’s sponsorship program for action sports athletes—such as skateboarders and snowboarders—touts itself this month in the form of a pseudo “Choose Your Own Adventure” booklet called Ouch!-The-Adventure, which is inserted in editions of magazines such as Fader. The 17-page booklet puts the reader in peril as the “Defender of the Caverns” and lets the reader make decisions as to what the book’s outcome will be, borrowing from the popular young-adult series that was published by Bantam Books in the 1980s and ’90s.