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Chobani has chosen independent shop Horizon as its media agency of record after a competitive review. This news ends a nearly five-year relationship between the yogurt giant and Omnicom's OMD.
"After a thorough and comprehensive search with many great agencies, we've decided Horizon is the best fit for us," said a Chobani spokesperson. "Their creativity and modern thinking fit our approach, momentum and growth goals."
A Horizon spokesperson confirmed that the agency would handle strategic planning and media investment for the company's entire product portfolio, adding, "The Horizon team is honored to work on such an innovative brand; one with like-minded entrepreneurial roots, and a shared appreciation for the importance of fostering an award-winning workplace culture that is focused on nurturing an inventive mindset to ignite new ideas."
In addition to concluding its media review, Chobani also hired longtime Starcom MediaVest Group planner and strategist Danielle Cherry as its new senior director...
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