Chipotle Hires DeVito/Verdi

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NEW YORK Chipotle Mexican Grill said DeVito/Verdi here has been hired as the restaurant chain’s lead agency.

Chipotle, Denver, said it chose DeVito/Verdi because of its “innovative thinking and ability to produce creative that generates results.” The previous lead agency was TDA in Boulder, Colo.

DeVito/Verdi’s work for Chipotle will include various advertising and creative assignments, including work on outdoor, print, radio, digital and nontraditional executions, as well as national media planning and buying. Terms of the contract were not disclosed.

“Great creative has always been an important part of our advertising,” Jim Adams, executive director of marketing at Chipotle, said in a statement.

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