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WPP CEO Martin Sorrell told CNBC that China's anti-graft campaign is benefiting WPP.
"[In terms of] public relations and public affairs, every time there's a crisis, to be honest, there's an opportunity for us. Not an opportunity that we relish, but an opportunity," Sorrell told the business cable channel.
The anti-graft drive that began in China in 2012—aimed at eliminating bribery and alleged price-fixing—has afforded just such an opportunity for the agency. WPP's method of buying media directly, rather than through brokers, is paying off, Sorrell claims.
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