Children’s Hospital In Fort Worth Taps TaylorLaw in Dallas

Cook Children’s Medical Center has named TaylorLaw Advertising its lead agency.

The Dallas shop, founded last year by Susan Taylor and Gordon Law, will handle advertising, media planning and placement, as well as community outreach programs for the Fort Worth, Texas, facility.

Billings are undisclosed.

“Their healthcare experience allows an understanding of our mission and our business,” said Carolyn Bobo, the medical center’s vice president of marketing and public relations. “They are very service oriented, with very strong media capabilities.”

The hospital provides cancer treatment, heart surgery and tertiary healthcare for children throughout the Southwest.