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BOSTON Childreach/Plan, the nonprofit group that helps needy children worldwide, is leveraging its recent appearance in the Jack Nicholson movie About Schmidt in public-service advertising breaking nationwide this month.
Boston shop Captains of Industry’s TV, print and online elements inform prospective Childreach participants their lives could change for the better if they sponsor a child through the program.
One print ad headlined “Feel like Schmidt?” shows a glum-looking woman with a small, dark cloud hovering over her head.
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