In our obsessed-with-being-first culture, it is hard to imagine there are any first-time achievements left.
Public-relations agency Golin/Harris Communications in Los Angeles, however, believes it achieved one last week: the first time real kids have been attached to an outdoor billboard. (shown here) Nintendo of America wanted a dramatic, traffic-stopping way to announce the arrival of the new handheld Game Boy Pocket Color video game players, available in such kid-friendly hues as silver, red, yellow and green, as well as transparent.
So how better to attract attention than by strapping youngsters onto a billboard and letting kids from a local youth arts organization, The Heart Project, paint them those colors?
Organizers said the busy traffic on Sunset Boulevard stopped at 7:30 a.m., when the kid attachment began, and it stopped again at 10 a.m., when the painting commenced. And the little children shall lead them.
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
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