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Agencies hungry for new business can start queuing up for a taste of El Pollo Loco.
The chain has hired consultancy Select Resources International in Santa Monica, Calif., to lead a review of its $15-20 million account.
Both general market duties and Hispanic marketing are in play.
The incumbent agencies, Krueger Communications (general market) and Cruz/Kravetz:Ideas (Hispanic), have been invited to defend. Krueger said it would not participate.
Both digital and traditional creative chores are up for grabs, with Southern California agencies—close to El Pollo Loco’s Costa Mesa headquarters—preferred as review participants.
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