ChickClick.com Picks Small Seattle Interactive Agency

After a brief review that involved traditional and interactive agencies, women’s interest Internet company ChickClick.com has selected Avenue A Media in Seattle.
“We hired them because of the leadership and experience of [Avenue A director of media] Maggie Boyer and the perceived excellence of their online planning, tracking and ad service technology,” said Caroline Frye, director of sales and marketing for the Brisbane, Calif.-based company.
Frye added that Avenue A has been “very aggressive” in providing competitive online media planning and buying. “They also seem to have built some of the best ad serving and tracking tools in the industry,” she said.
ChickClick will utilize those tools as it ramps up for a significant online campaign in the next three quarters.
–Angela Dawson