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NEW YORK — The Chick-fil-A cows have extended their anti-beef message to the Web, urging people to “Eat mor chikin,” much in the same way they do on roadside billboards and TV spots.
The Chick-fil-A Cow site ( http://www.eatmorchikin.com/ ) features the bovine characters carrying signs with misspelled scrawl like “Eat Chikin. Cuddle Cowz.” It also includes cow wallpaper and screensavers resurrected from Chick-fil-A cow calendars from years past.
Richards Interactive, the digital division of Chick-fil-A’s agency The Richards Group in Dallas, developed the cow site, as well as the corporate site (http://www.chick-fil-a.com/).
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