Chicago Trio Move Up at DDB




Further Leadership Changes Expected Following Promotions
CHICAGO–Speculation turned to possible leadership changes at DDB Chicago after a worldwide management revamp that has tapped three of the shop’s executives for higher posts.
A new global hierarchy under DDB Worldwide president Ken Kaess is also seen as part of an orderly management succession plan orchestrated by worldwide chairman and chief executive officer Keith Reinhard.
DDB Chicago chairman Alan Pilkington keeps that title and was made president of North America and Latin America. Chicago’s president, Dick Rogers, was promoted to president of DDB U.S. Both men’s new jobs were formerly held by Kaess.
The ascendancy of Chicago executives began a week earlier when the office’s vice chairman and executive creative director, Bob Scarpelli, was named the agency’s U.S. chief creative officer.
According to an internal memo, Pilkington, Rogers and others promoted in the revamp “will recommend a new, detailed organization and structure” relative to their areas of responsibility.
Changes at DDB Chicago were not expected to be imminent. But with the executive trio in expanded roles, it clearly leaves openings for executives to take over daily operations of the shop.
Such changes are expected to come from within. Ray Gillette remains the agency’s president of integrated services, while Mike Sheehan remains executive creative director under Scarpelli, with six group creative directors below him.
DDB Worldwide’s other moves are: Keith Bremer moved from chief financial officer to chief operating officer; James Best remains chairman of BMP DDB London but adds the position of global chief strategic officer; Michael Bray was made president of international brands, a new position. He was managing director worldwide accounts; and Herve Brossard was made president of continental Europe, a new position, and remains president of DDB Group, France.
Reporting to Pilkington, in addition to Rogers, will be Darryl Lindberg, president of DDB Latin America, and Frank Palmer, chief executive officer of DDB Canada.
The reorganization offers global responsibility to executives passed over when Kaess was anointed Reinhard’s heir apparent last May. K