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LOS ANGELES Energy BBDO’s new campaign for the Chicago White Sox shows star players responding to fans in the stands holding signs with signs of their own. And now Chicago Mayor Richard M. Daley has flashed his own: I want in.
The campaign concept is distinctive baseball marketing. For example, in one spot first baseman and captain Paul Konerko responds to a fan sign (“Run Paulie run”) with a sign at the plate (“I don’t run”), then after he belts a homer and rounds second base, holds up the punch line (“I trot”).
According
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