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Five months ago, an out-of-work creative director from Chicago packed up his car, popped in Hank Williams Jr.’s Long Gone Daddy CD and headed to Los Angeles.
“Sometimes you have to bust a move,” said Bob Merlotti, 42, whose initial plan was to freelance or launch his own agency.
Instead, Merlotti starts today as evp and executive creative director at Grey, Los Angeles, after a headhunter’s call led to a breakfast with office president John Crosson.
“We had a really nice talk.
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