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Chicago officials Wednesday threatened IBM with $50 fines for each of 100 ads that were spray-painted on city sidewalks.
The computer company said it has halted the campaign, which was handled by Ogilvy & Mather.
Symbols of penguins, hearts and peace signs began appearing on Chicago sidewalks last week as part of “Peace, Love and Linux,” the ad campaign for IBM’s Linux computer operating system.
A spokeswoman said the city’s Streets and Sanitation Department did not know whether IBM was directly involved in the campaign.
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