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Specs
Who (Clockwise from top left) Soraya Faber, svp, group account director; Dick Thomas, founder and CEO; Gabe Misarti, chief strategy officer; Chris Cancilla, CCO; and Paul Kuzma, chief idea officer
What Advertising, retail, promotional strategy
Where Chicago
Tris3ct prides itself on a roll-up-the-sleeves work ethic. Launched in 2005, the team of four has expanded to 140 and boasts a client base that now includes ConAgra, Kimberly-Clark and Kawasaki.Tris3ct (whose logo uses the numeral “3” rather than “e” to imply exponential power) focuses on retail—but not just point of purchase.
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