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CHICAGO Miller Brewing Company is unveiling upscale ads for its ultra-premium flavored malt beverage Skyy Blue that feature the brand in sophisticated social gatherings.
The campaign includes three TV spots for the Milwaukee brewer, directed by feature film directors Allen and Albert Hughes.
The spots show models basking in the sun in deep blue settings poolside and looking up into an azure sky as bottles of Skyy Blue are served. The ads are set to down-tempo lounge music with an international sound from artists Kinobe, Jazzanova and Thievery Corp.
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