Overall Billings Growth: Up 1.9% to $430 million C.
Clients Lost: None A+.
New Clients: Picked up $119 million from Upper Deck and Infiniti A.
Growth From Current Clients: Basically flat C.
Creativity: Altima probably won’t win any Addys, though it could take an Effie. Few sparkles from the rest of the reel B-.
Management Savvy: Several tries but few new business hits, at least where reviews were involved. Still, Infiniti was a coup B.
Teacher’s Comments: Chiat/Day is clearly pleasing its clients, but is it still leading the pack?
Overall Grade: B.
Copyright Adweek L.P. (1993)
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