Chevy and MLB Ran an Unusually Cool Twitter Effort

Baseball followers given chance to score big prizes

Chevrolet shut down its Twitter page last Friday so it only included baseball fans, a General Motors rep tells Adweek. From noon until 4 p.m., Major League Baseball's 3.8 million followers on the digital platform were permitted exclusive access to the event.

Participants had the opportunity to answer trivia questions and win baseball-oriented prizes. The grand prize included tickets to next year's Opening Day, All-Star Game, World Series and other high-profile happenings.

During the four hours, the event’s hashtag, #ChevyAtBat, was among global trending topics in the Twitter community.

Meanwhile, other automotive companies have achieved marketing success with Twitter events. In August, Honda launched a five-day #Cheerance event, during which they posted cheerful videos, memes, GIFs, and other cheerful media to its 400,000-plus followers.