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When Young & Rubicam’s San Francisco office created its humorous talking cars TV campaign for Chevron, little did it know it was going to launch the oil company into the toy business.
Each spot (one is shown here) in the 3-year-old campaign features a personable, animated car that talks about its life and why it likes clean gas. After the ads caught on, Chevron started offering plastic toy versions of the cars at gas stations around the country as a promotion, priced $6 for a set of three.
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