Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CEA Campaign Targets Texans With Visions of Lone-Star History
DETROIT-Chevrolet’s redesigned Suburban sport utility vehicle is getting an ad campaign specially tailored for Texas, the vehicle’s most popular market.
In a typical year, Texans buy about one-quarter of all Suburbans sold nationally, said Steve Ramsey, the vehicle’s brand manager. So, with the relaunch, the automaker decided to develop special creative for the market.
A 30-second spot, “Texas Tradition,” breaks Dec. 13 during regional broadcasts of Christmas programs and continues through the month.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in