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Chairman, Chief Creative Officer, Leo Burnett USA, Chicago
As a juror on the inaugural Titanium jury, Cheryl Berman knows she and her colleagues will be closely watched. As such, Berman says she hopes to steer the jury to consider not just creativity but results. “It’s got to be tied to results in some way, shape or form,” she says, continuing a theme she brought up during a speech at the Effies on June 7, when she called on the American Marketing Association to revamp judging criteria to focus on both effectiveness and creativity.
Having
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